First UK Text Sudoku Competition in "The Times"

New mobile and wireless services brand Divine and mobile content technology vendor m-Wise have announced the launch of a major new text Sudoku game with leading UK daily newspaper, "The Times."

The Game Challenge gives readers the chance to complete a Sudoku puzzle and text certain missing numbers in order to win. With prizes that include cars and cash prizes, this is the latest twist in the Sudoku phenomenon that is sweeping across the world.

"The Times" will offer its millions of readers the chance to win daily cash prizes. Readers will be asked to complete the puzzle and send designated puzzle information via text message to a local UK shortcode number that is connected to all UK mobile operators. The game, developed by Divine, will be implemented and delivered by mobile content technology specialists M-Wise. The Sudoku challenge will run indefinitely and it will also be supported through Times Online.

The game is part of a series of major new initiatives in mobile and wireless that Divine and m-Wise have planned in '06 and '07 ushering in a wave of truly revolutionary interactive consumer services.

"We are delighted to be running the new Text Sudoku game," says Michael Harvey, Features Editor of "The Times." "'Times' is the natural home of Sudoku and we are excited at this new development to the game."

Divine CEO Guy Rosenhoiz comments: "We are very happy at our new initiative with 'The Times.' This is just the start of our ambitions in the UK which will really shake up mobile and wireless services."

Zach Sivan, m-Wise's vice president of sales and marketing, added, "We are very pleased that our relationship with Divine is bearing fruits so quickly. The mobilized Sudoku challenge and the collaboration with 'The Times' is a great example of the huge potential in attracting people to the interaction between traditional media and mobile services."

To find details visit Timesonline.co.uk